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Nine Powerful Ways to Increase Ecommerce Profits Over Father’s Day Weekend While Offering Cheap USPS Shipping


June 10th, 2014

64 Comments

Cheap USPS Shipping

According to reports that were issued by the National Retail Federation, Father’s Day is big business for the retail world. Shoppers are slated to drop a projected $12 billion this year. The average shopper will open their pockets deep, spending at least $115 on the holiday. Positioning your business to succeed during this shopping frenzy will encompass appeasing your customers and readying your order management software to prepare for a surge in online orders that you can expect to go out. Before you get started, make sure you take some notes and glean some stats from this blog. It could just make the difference in you enjoying a smashing success or a downward spiral with online sales.

The Bottom Line

The one thing that all ecommerce stores must face is the actual cost of doing business, namely the cost of shipping. Even if you have the option to offer cheap USPS shipping at your online store, shipping costs ultimately will dig into your bottom line. Newer studies are emerging about the cost of shipping when shopping at online stores, and they are all indicative of one thing: shoppers want low-cost or free shipping or they may not make a purchase from your online store.

How Costly Shipping Fees Dissuade Your Customers

The truth is that no ecommerce store owner is fond of having to charge shipping rates, but it’s just a matter of safeguarding your bottom line. On the other end of the spectrum is the shopper, who desires cheap or free shipping all of the time. A recent Compete study found that over 92% of online shoppers said that they desired cheap or low-cost shipping for online orders, and two-thirds stated that they’d buy from an ecommerce store more often if the returns policy offered free returns. Shipping prices affect your customer service rating, too, with the average customer service rating 10% depredated by shoppers who had to pay for shipping. Furthermore, over 65% of all shoppers polled said that they would try to find the same item at a local store just to avoid paying shipping costs, and about 67% said they’d opt for in-store shipping – which is free in most cases – to avoid paying shipping charges. (Read our blog about Combating Common Problems with Shipping to Increase Sales.)

Nine Powerful Methods of Boosting Online Sales Over Father’s Day Weekend

Certainly, you want to earmark profits at your online store this Father’s Day. To do so, there are a few tricks that you can use – aces up your sleeve – that can enable you to supercharge your ecommerce platform and optimize it for increased sales. Use these nine powerful methods to pull this off just in time for dad’s day out.

One: Go All-American

Get patriotic about Father’s Day this year. June 14th marks Flag Day and just a few weeks later the nation celebrates Independence Day. The stars and stripes theme will never wane in America. Opt for merchandise that ebulliently features the red, white and blue of the American flag. Think blue jeans, red shirts, white hats, that sort of thing. Create catchy ads that offer deals to attract shoppers, like cheap USPS shipping rates, to lure in the 93% of buyers who want low-cost or free shipping over this holiday.

Two: Go Deeper with Your Marketing Angle

The one thing that you can be assured of is that dads also have dads, there are step-dads, kids of dads, new dads, granddads and plenty of others that you can also market to. Be sure to include these scads in your marketing plan. Try to broaden the appeal of your ecommerce store and make sure that your order management software is capable of handling the influx in orders that you can anticipate during this busy season.

Three: Be Mindful of Trending Keywords

You want to conduct a bit of keyword due diligence before you decide which product sets that you will want to push the most, like the products that you would feature on your home page for first-time site visitors. Use free online keyword analysis tools to find out what keywords are trending right now. Google Trends is a great place to start. You can search for keywords that relate to your demographic and update and tag your products accordingly to attract more buyers through both organic searches and from searches that take place on your nested search bar. Make sure to consider using other search tools like Google Insights and Ad Words, too. (Read our blog about Growth Hacking Your Ecommerce Store for success).

Four: Lists Sells Merchandise

Creating online lists will help you make increase overall sales at your ecommerce store. Consider creating a list that entails the top-10 best-selling Father’s Day gifts. Also, piggyback that list with a special sale that you offer on those products, and perhaps consider discounting the shipping by offering cheap USPS shipping or a reduced rate to attract even more buyers.

Five: Offer Bundled Gifts

Shoppers will jump for a great bargain. People just love bundled gifts and baskets. Appeal to the consumer desire for both by offering as many as you can at the greatest possible value. Make sure that you update your order management software in the process to assure that there no preventable order errors that prospectively arise from your product bundling methods and this nifty marketing approach.

Six: Send Out a Newsletter

Other online stores do this all of the time, and that’s because it really does work. Send out a catchy newsletter with a simple yet punchy subject line. Something like, “It’s Not Too Late to Shop for Dad – One-Day Shipping Guarantees Delivery,” can go a long way in attracting more last-minute shoppers to your online offerings.

Seven: Host a Father’s Day Contest

Consumers love contests. If you offer a valuable prize that can be won, they love them that much more. Consider hosting such a contest with a very valuable prize. Use your social channels to spread the word. Sites like Wishpond make it easy to host online contests. Doing so can mandate that whomever gets the most Facebook likes, for example, wins the contest and the prize (or tweets or what-have-you).

Eight: Make Sure Your Store is Mobile

Mobile shopping is big business. Facebook does billions per year off mobile users and according to an Experian Simmons report, over 33 million consumers in the U.S. use their mobile phone to do some form of online shopping. Make sure your ecommerce store is optimize for mobile browsing so you don’t alienate this important and growing consumer demographic.

Nine: Supercharge Your Store for Online Sales

Run a checklist on the things that your online store should be doing to attract more customers. Does it load fast or do some pages take too long? Do you offer a nested search bar and easy to find products? Are your call-to-action buttons large and colorful? Do you offer cheap USPS shipping with a two or three day delivery window? Is it easy for customers to make online returns? Is your contact info clearly listed? Is your checkout process short, simple and easy? (Read our blog about Turbo-Boosting Your Ecommerce Store to learn more about how you can optimize your ecommerce store.)

Hopefully these ecommerce tips can serve to help you increase sales at your online store over Father’s Day, and well into the future. By thinking outside of the box a bit, you can use creative ideas like these to brainstorm your way to increased sales volumes. Please share your thoughts or ecommerce tips you’ve learned with us in the comments below. We’d love to hear your feedback. And don’t forget that you can save a ton of money when using TrueShip’s signature Flat Rate Express Cheap USPS Shipping Module to ship your packages faster and more affordably to your customers this year.

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64 Comments to “Nine Powerful Ways to Increase Ecommerce Profits Over Father’s Day Weekend While Offering Cheap USPS Shipping”

  1. Terry says:

    Great blog and great tips for Father’s Day. I am using many of these at my online store and they really work! You guys hit the nail right on the head.

  2. Timothy says:

    I enjoyed reading this and have to agree with the tips you mentioned. Well researched and very well written.

  3. Sarah says:

    I love these ideas! Wish I had more time til the holiday to use them. Next year, def using them.

  4. Roberta says:

    Great info, I am doing something like this at my online store and it really does deliver results. Just wanted to thank you for offering these tips and this model.

  5. David Delaney says:

    This is a really good and informative blog. Kudos on a fantastic article!

  6. Sam Manger says:

    You, sir, have a new loyal reader and fan. Great points. A good read.

  7. Nick says:

    Good article. Thanks for sharing.

  8. Dana says:

    I think that the author makes many valid points. I have run sales like these before and they always went well in between Flag Day and the 4th. As a online store owner, i couldn’t agree more.

  9. Samantha Walker says:

    This website was… how do you say it? Relevant!! Finally I have found something which helped me. Thank you!

  10. Kim says:

    Wonderful writing style… really clear description of the topic. It was really informative. Your site is very useful. Thanks for sharing!

  11. Adam Thorton says:

    This awesome article has truly peaked my interest. I am going to bookmark your blog and keep checking for new information about once a week. I subscribed to your Feed too.

  12. Karen says:

    Your style is unique in comparison to other people I’ve read stuff from. I’ll just bookmark this site for future reference.

  13. Tamara says:

    I was intrigued by this post, and I will be back to read more in the future.

  14. Dan says:

    Finally I’ve found something which helped me with my WooCommerce store!

  15. Tom says:

    Good blog you have got here.. It’s difficult to find quality writing like yours nowadays. Good stuff.

  16. David Jones says:

    An all-around excellent post. Would you be interested in doing a guest blog on my ecommerce site? I’d love to feature your writing.

  17. Deb says:

    Bookmarked your blog, very good information to be found here. I will be sharing amongst my circles.

  18. Bobby Ray says:

    I am not sure whether I agree with the author on the process for smaller stores that are niche. But for larger stores, I do think it could work nicely.

  19. Cornell says:

    This is good information and its very well written. I have added your RSS feed so I can enjoy future articles from you. Thanks!

  20. Phillip says:

    I enjoyed reading this and its very well done.

  21. Kim says:

    Wonderful write-up. I’ll be back to read more articles!

  22. Jenny says:

    Had to say this is fantastic writing!

  23. William says:

    A blog that’s both educative and entertaining, and without a doubt, you are a superb writer.

  24. Shaney Bandercut says:

    I want to say that this article
    is awesome, nice written and includes all
    all important info. I’d like to see more posts like this.

  25. Jerred says:

    Excellent article. I will be using these fabulous tips!

  26. MCDUFFEE says:

    Fantastic article. I will be reading your other posts.

  27. Glenn says:

    I will try to add some of these tips into my store to see how it does.

  28. Harold says:

    I’ve shared this on facebook because i have been using many of these tips for quite some time and i loved the blog!

  29. Steven says:

    Too bad I missed this article til after teh holiday. I will be back to read more though.

  30. Adam says:

    When will you release you tips for Halloween? I think that it would be a great follow-up to this article. Good work!

  31. Lonna says:

    This was a good article. When do we get the one for Mother’s Day, the 4th and other holidays?

  32. Rickey says:

    I did really well over fathers day and some of these suggestions were being used (before I read your blog). Just had to say that you were spot on!

  33. Sam says:

    Hey! I could have sworn I’ve been to this blog before but these are good ideas for the next time father’s day comes around.

  34. Candice says:

    I use press releases alot, Kim. I like to use PR Web for my distribution. They let you add a picture too.

  35. Kim says:

    I liked the press release suggestion…. any good places to use for that distribution that anyone can share? I’d appreciate it.

  36. Pamela says:

    Good advice. You also do article marketing to help gain traffic. I use a spinner and send out 1000s of articles to help get more customers.

  37. Manny says:

    Cheers to a good article. I am eager to read about other ecommerce tips you have.

  38. Cindy says:

    I use these same methods for Mother’s Day, but I own a woman’s apparel store. I must say that these suggestions are useful. You should also include PPC and add-roll options, like the other commentor said.

  39. Jim says:

    I also try to get a lot of blogs out and target them with PPC. This seems to work well also.

  40. Izmal says:

    Wish i had ready this article a few weeks before the holiday. Still i can use these tips for next year.

  41. Y'vonne says:

    I printed this out so i can use it each day whle running my store. I plan to use these steps for future holidays because they are solid advice.

  42. Wiliam says:

    So many comments here, wow. Just wanted to add mine by saying that this was a well written blog.

  43. Vincent TOlle says:

    Wow, lots of comments on this post. Wanted to ring in my two cents. All tips are great. You should also think about adding a Father’s Day checkout code for a special sale. That has worked great for me on prior occasions.

  44. Tanya Fardon says:

    Easier said than done, but still good eCommerce writing!

  45. Adam Wilson says:

    Loved it, when will your next blog for holiday tips come out?

  46. Bethany says:

    Can you write a blog about tips for Halloween?

  47. Garth says:

    Dang, wish I could have used these on F-day.

  48. Anthony says:

    Great Fahter’s day tips for online shop operators.

  49. Cecilia says:

    Wondering if you have any Labor DAy ideas that you could share with us… I loved this post.

  50. Perry says:

    Add this for no. 10: have a decent marketing budget and stick to it or you may never compete. I use adwords and they work very well.

  51. Lisa says:

    Rarely do I read well written and well researched posts like this one. Not only do you cover the Father’s Day topic perfectly, you offer all-around good suggestions that can help improve sales. THANKS!

  52. Chad says:

    Great Father’s Day post… hoping you do something for Labor day!

  53. Harold says:

    good stuff for etsy stores, will take some notes.

  54. Henry Jones says:

    Don’t forget about banner ads! Those work well for my store.

  55. William says:

    Essential information and nicely done! Will be back for more articles from you.

  56. Christian says:

    Go article, thanks for sharing.

  57. rjackfnn says:

    With Labor Day around the corner, do you have any good tips that you can offer? I would love to read a blog about that with enough time for me to implement some of these methods. I realy enjoy your writing… keep em coming!

  58. Dan says:

    Now if only i had these tips before Fathers day.

  59. Ornelli says:

    WOW – wonderful tips. Thanks for the good read!

  60. Hal says:

    Wow… so many comments on this post. Thought I would join the discussion by stating that these are some of the best tips that can be offered anywhere. Whoever is doing the research is on the money.

  61. Kammy says:

    Waiting for your next article!

  62. Sharon says:

    List articles usually grab a lot of traffic for me. Thanks for this article.

  63. Oren says:

    I wish my store looked better on mobile devices. Does anyone know of a place where you can make a good mobile store?

  64. Xavier says:

    Newsletters have always been hit or miss for me. Anyone have any suggestions aside from using constant contact?

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