According to a 2009 Q3 study that was conducted by North American Technographics Retail Online Survey, the shipping costs that your ecommerce business is offering to customers could very well mean the difference between outrageous shopping cart abandonment rates or increased orders from customers. The study outlined that the most important metric, as it related to a prospective shopper not placing the order (abandonment) or placing the order, was shipping and handling costs.
-44% said that shipping costs were too high, causing them to abandon the order.
-22% stated that the costs of shipping and handling was stated too late during the checkout process, causing them to rescind the purchase after being apprised of what the actual cost was.
-A Stamps.com study revealed that during the holiday season, 64% of customers desire free shipping.
-The same Stamps.com study also noted that 55% of online shoppers are likelier to abandon shopping carts that don’t offer free shipping, and offering free shipping promotes 15-20% overall increases in order values across the board.
Check Out Some Other Interesting Ecommerce Statistics
Seeing as the two most common issues customers shopping online have, as they relate to shopping cart abandonment, are directly associated with shipping and handling costs, the solution is rather simple: offer lower shipping and handling costs (think flat rate shipping), and provide these estimates upfront in the shopping cart so as not to confuse customers. Do this, and you will appease 66% of all online shoppers, according to the aforementioned study, that visit your site to place orders. This can help you to increase your online orders immensely while significantly decreasing abandonment rates. With flat rate shipping, you can offer better rates to your shoppers, too, and encourage healthier conversion rates instead of pulling your hair out over high abandonment rates.
Introducing TrueShip Flat Rate Select™
Your ecommerce business can enjoy instant USPS shipping discounts by using the exclusive TrueShip Flat Rate Select™. With this signature option, your business will enjoy immediate discounts on shipping with USPS. Reduce your shipping cost by utilizing the advantageous 20-pound package limit on Priority Mail with 1-3 day shipping options that your customers will love and low shipping rates that don’t eat up your bottom line. (See our Press Release about Flat Rate Select™ on Yahoo Finance)
Express 1 Options
With TrueShip’s partnership with Express 1, you can gain immediate access to discount USPS shipping options. This unique option allows you to save more on USPS Priority Mail and Priority Mail Express shipments. (Learn More About This Unique Discount USPS Shipping Option)
How to Create an Express 1 Account
Watch the simple and short video (below) to learn how easily you can create your Express 1 account today.
Approximately 66% of your ecommerce customers want to have low flat rate shipping costs with fast delivery, and they want to see what these costs will be upfront in the shopping cart early during the checkout process. Do these two simple things, and you can enjoy a much greater conversion rate on your shopping cart activity with lower abandonment rates overall. Lastly, customers desire free shipping, especially during the holiday season, which can also increase orders by as much as 20% overall throughout all shopping seasons.