People are finicky. Especially when it comes to clothing that they purchase online. About 30% of the time, any given product that is ordered online will be returned. But when it comes to apparel, that number spikes to about 35%. Having the right apparel returns management system in place is critical in you integrating the necessary logistics for a successful ecommerce venture.

One of the primary reasons why clothing is returned so often online is because people want to know that they are getting the proper fit. Think about it. If you know that some sizes have always fit strangely from a certain designer, you will be apt to just buy one size. Instead, you will buy a few of the same jeans in different sizes. And you will happily return the ones that don’t fit so you can keep the ones that do. Look at the Zappos return rate, and you will see that about 50% of their items returned, namely due to shopper’s wanting to know they are buying the perfect-fitting shoe.

Most online consumers are forward-thinking in recent years. They want to know that the store they are buying from offers a hassle-free apparel returns management system. They want to also feel confident in their purchases. This is why more than half of all online shoppers will actually review the returns policy to make sure it is convenient, and before they make a purchase.

If you are making returns a hassle at your online store, you stand to lose a large swath of customers. That’s because people have plenty of options as to where they can shop online these days. If your store does not make returns convenient, they will simply go to the store that does, and all in just a few clicks.